4 Marketing Tools Every Business Owner Needs To Use

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Whether you’re a small startup or a well-established company, utilising the best tools can help you streamline operations, generate leads, and ultimately drive your business growth. And that’s what we all want, right?

But first, what is a marketing tool and why are they useful?

A marketing tool is a piece of technology that allows you to manage, systemise and automate key elements of your business’s marketing department. It will allow you to unify marketing strategies and technologies across a multi-location environment, a mountain all business owners will need to climb and learn how to manage efficiently.

Using marketing tools that will enable measurement between success in one section of your business vs success in another is a huge asset to have for any developing business.

So, what tools should you invest in?

Here are the best marketing technologies for businesses:

#1 GoHigh Level

Key Features:

• Easy-to-follow way to manage leads, track interactions, and nurture customer relationships.
• Helps businesses manage their online reputation by automating review requests and monitoring feedback across multiple platforms.
• Includes built-in scheduling tools, allowing clients to book appointments directly through the platform.
• You create high-converting sales funnels that guide prospects through the buyer’s journey. The drag-and-drop interface makes it easy to build landing pages and funnels without any technical expertise.
• Allows you to automate email campaigns, follow-ups, and even SMS marketing.

GoHighLevel is our go-to as it’s an incredibly ideal place for businesses looking to keep everything organised and efficient. This automation saves time and ensures that your leads are nurtured without constant manual intervention. It really does let you do as you please.

#2. Sales Navigator

Key Features:

• Allows you to find leads based on specific criteria such as industry, job title, company size, and more. You’ll no longer need to worry if you’re targeting the right prospects for your business or not!
• Provides real-time insights, keeping you informed about your leads with real-time updates on job changes, company news, and relevant LinkedIn activities. This way, if you need to change which leads hit your target audience criteria, you’ll always be in-the-know.
• Has a very handy tool where you can send direct messages to prospects even if you’re not connected on LinkedIn. It can also provides personalised lead recommendations based on your search patterns and saved leads, helping you discover new opportunities. Pretty cool, right?

#3 Google Sheets

Key Features:

• Google Sheets allows multiple users to work on the same document simultaneously. This makes it easy for teams to collaborate, share data, and update information in real-time.
• Since it’s cloud-based, you can access Google Sheets from any device with an internet connection, making it easy to work on the go.
• You can create and use templates for various marketing tasks, such as budget tracking, campaign planning, and lead management, which saves time and ensures consistency. The world is your oyster on here!
• With built-in formulas, pivot tables, and data visualisation options, Google Sheets enables you to analyse and interpret marketing data fast and effectively.

It’s the perfect, free way for internal collaboration and tracking!

#4 Google MyBusiness (Multi-location)

Key Features:

• Manage and compare each locations search results
• Manage ad campaigns from a single location
• Manage cross-posting across locations

Many of you have this but fail to set it up centrally to manage locations across the world. Google can be leveraged to manage your multi-location business. It enables a few ‘company wide’ things:

• Company wide review management
• Company wide adwords management
• Company wide brand/description management
• Company wide SEO reporting
• Company wide a hell of a lot more!

Making use of Google properly is a simple task that can take you to another level and it doesn’t take long to set up.

Which marketing technology should you start with?

This truly depends on what your business goals are and what would be the most beneficial for you. If you’re not sure which to try and would like some advice, just reach out and we’ll help!