Training Centre

Welcome to The Conversation Store. We’re so looking forward to working with you and generating fantastic content and new business relationships together. Consider this  your go-to guide for everything you need to know about being a host, interviewing on a podcast, the overall process,  and more.

Welcome to The Conversation Store

In this video, Josh gives a round up on The Conversation Store, what we’re about, and what you’ll be learning across this training course to get you prepped for hosting and interviewing.

  • What you will learn on this course

  • The key steps in onboarding

  • Make notes on any questions you have

Data

From data pulling to tracking, click here to learn everything you need to know about data.

  • Where your data comes from

  • How we farm your guest data

  • How we build it around your target audience

The Phone

In this video, we share with you how we use this outbound tool as a means to follow up with your guests.

  • How we use trigger points from LinkedIn, emails, and more

  • How we use the phone to start conversations

  • How it is a follow up tool

Marketing

In this training video, you’ll find out the three main parts of our series.

  • What our marketing means

  • How it works

  • How it becomes an asset for your guests as well as yourself

Sales

Find out why this interview series works, and the best way to sell your services from the series. It’s time to make you an educator!

  • Your role as a host

  • How to build your relationships

  • How we help you along the way

LinkedIn

In this training video, we share how LinkedIn is a pivotal tool within building your podcast guest database.

  • Why LinkedIn is used as a relationship-building tool

  • How Sales Navigator works

  • What happens on LinkedIn with finding your guest leads

Instagram

In this training video, you’ll learn how we use this platform over time to nurture leads to become podcast guests.

  • Why it’s a good platform for a secondary platform tool

  • Why this might not be a tool use for everybody

  • Promotional social content purposes

Email

Sending emails is something most of us do every day. In this video, learn how we use this classic tool with a twist for nurturing and farming leads.

  • Why this is a good tool

  • How we make conversations warmer

  • Why your database is finite

Your first interview booked: Part 1

Find out how to tackle the interview and nerves that are common with sitting your first one.

  • What to do as soon as you get your calendar invite

  • Referring to your interview manual

  • Tracking your guest schedules

During the interview

In this training video, we take you through our top tips to make your episode keep a lasting impact.

  • How to create good content

  • How to make a relationship with your prospect

  • How to start the farming process during your conversation

Pre and post interview communication

So you have your interview scheduled. Great! But what needs to happen behind the scenes pre and post interview to turn your guest into a new business relationship? Watch this video as we cover this crucial aspect to our marketing strategy.

  • What to include in a pre-booking email

  • What to include in a post-booking email

  • Working with your Campaign Manager to find the right template for you

Promotion

What is promotion and how can it make you a famous thought leader in your area?

  • Find out how we promote

  • How to transition into a thought leader

  • How budget is used for promotion

Ask Questions

At The Conversation Store, our two main ethos are consistency and communication. In this training video, we let you know exactly how you can track your finances with us and communicate any questions with our team.

  • Find out how finance with us works

  • Abi Groves | abigroves@avalanche-enterprise.com

  • Nikkita Tew | nikkitatew@avalanche-enterprise.com 

Invoicing

In this video, we take you through how invoicing works and what to expect regarding budgeting and credit.

  • What’s included in your invoice

  • How budgeting works

  • How credit works

Payment

We try to keep paying for our services as smooth and as seamless as possible, but we need your help with that too!

  • Who will be sending to you your invoice

  • When you’ll receive your invoice

  • When you will need to pay for your guests 

The Strategy

To roundup your training, listen to Josh’s final thoughts on the method behind our sought-after, long-term strategy.

  • What to expect

  • How it works

  • Become a farmer

Still have questions?

Contact one of our team and we will be sure to answer any questions you may have.